Ground Central Share: Messapps Score Awaiting client review n/a Date Published 30 July 2018 Reading Time 2-Minute Read The main goal of this application was to reduce wait time in lines for coffee and create a more loyal user base through a system of reward points. About The Project The main goal of this application was to reduce wait time in lines for coffee and create a more loyal user base through a system of reward points. Main Challenge(s) The main difficulty was figuring out how to connect to the client’s POS system and if we can make it possible for people to both: pre-pay their order and pay at the counter. Agency Solution(s) With Ground Central app you can place an order in just a few taps and then track its preparation status. On the design side, we had the benefit of our client already having an established brand. However, they have not gone digital before. Therefore, we need to match the black & white dark feel of their coffee shops with our interface. What makes Ground Central brand different is that they are focused on growing a community. Therefore, it was important that we insert a feed as a way for the brand to communicate with its customers. Ground Central application rewards for uploading money to your GC wallet, buying drinks and pastries, and much more. The more you use the app the more cash back you get! With Ground Central app we went for a modern twist on the black and white color palette. Results As a result, we’ve developed an application that motivated people to sign up for by rewarding them with free drinks and cash bonuses. We also managed to create a simple ordering process that customers can use in and out of the store.