Health Magia

Health Magia New Online Store Gave them a Boost in Sales and Increased their Revenue by 30%

During the first year that DK provided a multi-pronged approach utilizing several digital marketing services for this client, their Key Performance Indicators (KPIs) after the new online store increased as follows:

Transactions Increased by +20%

Purchases increased by almost half when DK provided a new scalable eCommerce website and initiated a solid SEO strategy designed to both attract and convert site visitors. The second year of the campaign this metric increased again by almost 21%.

Revenue Increased by +25.56%

An initial goal had been to increase revenue by 13%. This target was exceeded, and in the second year, increased again by +13.27%.

Increases in Total Sessions and New Users Spur Conversions

Total Sessions increased by almost 21% for the first year of the campaign. In the second, Total Sessions increased by 11.71%. SEO initiatives drove quality site traffic, as New Users increased by almost 30%.

The Challenges

Health Magia, a leading source for high-end vitamins and supplements, hired Digital Klouds to facilitate the brand’s transition from a brick-and-mortar-only enterprise, to a fully-functional online business. The brand’s then-current website was outdated. Initially, DK proposed a custom, scalable e-commerce website, an SEO strategy, and additionally developed a successful email marketing campaign all aimed to attract new prospects and encourage repeat customers.

Over the year, DK assisted Health Magia to both maintain and grow their online market share. DK initiated and continues to monitor a successful Pay Per Click Campaign. A collaborative SEO campaign, wherein DK’s SEO Strategist’s suggestions are implemented in part by the client, continues to assist the client to increase their revenue and place in this highly competitive market.

Execution

DK’s strategy for Health Magia to further their brand and to attract more site traffic and conversions included: Web Design and Development, SEO, PPC, and Email Marketing campaigns aimed to assist the client to achieve their business goals.

• Web Design and Development: DK’s design and development goals were to provide Health Magia with a state-of-the-art e-commerce website. To gain and grow Health Magia’s market share, DK redesigned and built a new website that included facile site navigation, a vastly improved cart, and content that assisted visitors in making their buying decisions.
• PPC: As a seller of high-quality vitamins, Health Magia seeks to differentiate itself in the marketplace. DK’s PPC and remarketing campaigns focus on furthering their brand’s reach, and is focused on their demographic, health-conscious individuals over age 55.

Search Engine Optimization (SEO): DK’s team collaborated on producing optimized product content and blogs. A custom link building initiative, to reach aimed to establish Health Magia as a nutritional thought leader, also serves to drive new site traffic and encourage repeat customers.

Results

As a result of the multi-disciplined, semi-collaborative approach, Health Magia has been able to maintain its position as one of the leading purveyors of “Vitamins & Supplements and Other Health-Related Products” in Canada and US. Here are some highlights from the last year of Digital Klouds’s digital marketing campaigns.