High Ticket Lead Generation & Digital Strategy for MMA

After less than a one week of running Facebook Ads, 382 leads were produced. In its duration the campaign produced over 2500 leads.

Building a Warm Audience

Ricky Andrade (CEO of Masters Market Academy) had been running various ads to his Facebook page and website before we took over.
These ads either gave a bit of advice for trading Forex or were offering a high-ticket offer.
This built up his warm audience quite quickly for us already, allowing us to get right to our campaign.
Facebook and Instagram work together running ads, so we were able to connect Ricky’s Instagram account of over 100k followers and target them as well.

Ricky sells high-ticket items on his website and wanted help improving sales.
Ricky was using general photos in his ads and didn’t have any copy relating to the picture, throwing off the whole ad.
We recommended to Ricky that he should start to produce some video content relating to his company that he could use for ads such as a 15-second video explaining who he was, what he does, and how he can help you.
We were able to get 4 different pieces of content to ensure variety in the ad creatives.

In one campaign, we were able to reach almost 200,000 people and gained nearly 400,000 impressions on Facebook, whilst maintaining high relevance scores.
In this, there were 23 signal packages and 10 forex training courses sold.
This campaign generated $6,741 in sales using $1,522.29. That is a profit of $5218.71 with an ROI of about 343%.
Our second campaign, focused on lead generation rather than purchases, produced 382 leads in less than one week. In its duration, it has produced over 2,500. These results are not typical, but can very well happen.

Check the attached PowerPoints to view this and other case studies from Lucent Leads Media.

Link to External Case Study