Iconic Heritage as a Brand Differentiator for the Digital Age Share: DPDK Score Awaiting client review n/a Date Published 15 April 2021 Reading Time 2-Minute Read Using 7Up’s Iconic heritage as a brand differentiator – check it out! Challenge Design a 7UP brand experience for the web that reflects its heritage, but is also surprisingly new and very refreshing. Outcome A dazzling new brand website that fizzes with remarkable animations & playful interactions, taking visitors on a quest through the brand’s heritage, storytelling and product information. https://topdigital.agency/wp-content/uploads/2021/04/7Up-01.mp4 Impact We created a full-blown animated website, combining photography, graphics and animations to pop and fizz just like a bottle of 7UP. Strategy 7UP kicked off their “feels good to be you” campaign and wanted to renew their website for the Dutch market. We conducted a target group study and used these insights to develop the strategy. The concept we developed was based on 7UP’s product portfolio and the graphic legacy of the 7UP brand. The website’s fresh and colorful design engages visitors and promotes interaction. To top it off, we added an innovative and easy way to navigate. Creative As mentioned, the website pops and fizzes, just like a bottle of 7UP. Each page has its own themed transitions filled with unique animations that reflect the heritage of 7UP. From bubbles to bursts, it’s all there. Storyboards were used to find the best way to show the brand’s identity and make the website feel rich and fun. No page remains static. Building on the refreshing nature of 7UP, all products are displayed photo-realistically and combined with graphics and animations in the style of its iconic packaging and advertising designs. A never-ending scroll and the animated sidebar navigation with liquid behavior also reflect the 7UP product. If that doesn’t make visitors thirsty for more, nothing will. Highlights Designing a website full of animations where literally no page remains static. A real team effort! The site started as a campaign website and has now become the official 7UP brand page in the Netherlands.