Moonee: Brand Identity and Website Share: Embacy Score Awaiting client review n/a Date Published 10 February 2023 Reading Time 2-Minute Read Embacy created a brand identity and website for Moonee, a mobile game publishing company. The Challenge Moonee, a mobile game publishing company, approached Embacy in May 2022 with the goal of reaching the top 10 game publishers in the world by the end of the year. With a successful track record of 15 years in the industry and a wealth of resources and expertise to draw from, Moonee was determined to achieve its goal. Essential services such as personal game design, creatives, and data analysis tools were all offered, alongside a passion for games. Moonee had all the services and resources to help game studios publish a hit game, from the ideation stage and testing to scaling user acquisition, ASO, and influencer marketing. The Solution Embacy was tasked with creating a brand identity and website to attract new game studios and strategic partners. The style created was all about space and science, with a logo inspired by SpaceX and NASA. The dynamic font style outlined Moonee’s innovative approach to publishing and pursuit of reaching new heights, while two “O” letters in the shape of robots’ eyes encapsulated the playful side of the brand. To ensure that the website was memorable, Embacy employed typography to highlight words and phrases in the text. Gray or color highlights on white background, colored highlights on dark background, and darker color highlights on a colored background were all used, as were 3D characters to illustrate information related to specific departments or areas of expertise. Moreover, the main graphic element was a square plate with rounded corners, symbolizing rocket parts, technical blocks, tool boxes, and other parts. With its rebranding, Moonee had the tools to reach the top 10 game publishers by the end of the year.