New Luxury Furniture Brand Share: Vertex Global Solutions Score Awaiting client review n/a Date Published 6 November 2023 Reading Time 2-Minute Read An outline of how Vertex Global Solutions helped a luxury furniture manufacturer generate leads for their business. The Challenge The client wanted high ticket leads for their custom furniture design services. The Solution First we created a Google Ads campaign targeting high-income individuals who were likely to be interested in custom furniture design services. The campaign included a mix of search ads and display ads. Google Ads was selected as the primary advertising platform due to its targeting capabilities and ability to generate leads quickly. The campaign targeted high-intent keywords related to the website’s niche and utilized ad extensions to improve visibility and increase click-through rates. The campaign was set up with a daily budget of £100 and a bid strategy of maximizing conversions. We were pleasantly surprised by the low average CPC of £1.58, especially because the website was new and we had not optimized pixels. Despite this, we were able to generate over 15 high ticket leads in a limited time period. Although we were unable to calculate the conversion rate due to incomplete conversion tracking, the client was pleased with the number of leads generated and is planning to invest more in Google Ads in the future. The Result Total ad spend: £2,200 Number of leads generated: 15+ Average Cost per Click (CPC): £1.58 Conversion rate: 8.33% (conversion tracking was not set up properly) Website was new and pixel optimization was not done. Lessons Learned Even without pixel optimization and conversion tracking, Google Ads can be an effective way to generate high ticket leads for a new business. A carefully targeted campaign with relevant ad copy and appealing visuals can attract the right audience and lead to impressive results. It’s important to set up conversion tracking properly to measure the success of the campaign and optimize it for future success.