Pretty Huge Obstacles Brand Identity Design

Gohan Concepts
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Designing a brand identity for Asia’s largest indoor obstacle facility.


Pretty Huge Obstacles is Asia’s first and largest multi-level obstacle sports facility located at the Civic Center, SM Aura Premier in BGC, Taguig. With over 2,000 sqm of dedicated recreation space, Pretty Huge Obstacles introduces a unique, non-mainstream approach to achieving and maintaining an active lifestyle by way of obstacle racing. Designated by the Philippine Olympic Committee (POC) as the official training facility for national athletes, Pretty Huge Obstacles is fitted out with state-of-the-art, Olympic-standard obstacles and equipment.

The Work

Gohan was there from the beginning. We started with a two-day intense discovery session and workshop, in which we looked at the company’s values and target audiences.

After finalizing the game plan we discussed ideas for a name and created “Pretty Huge Obstacles”.

Once the logo had been created, we developed the whole identity and brand book which took about seven months.


The full inbound strategy and concept branding have worked very well for Pretty Huge Obstacles!

As of  August 2019, we ranked the SEO of our page to appear as 2nd in industry google search results and drove a daily engagement of 1000pp ++

We became the number one content marketer in the obstacle fitness industry in the Philippines and shared tens of downloadable e-books for people to educate or train at home.

From normal lead generation all the way to event campaigns that are targeted to corporate organizations, we successfully boosted the sales of Pretty Huge Obstacles over 400% in the second quarter and it’s expected to grow even bigger in the next one.

Introducing this new sport to the Philippines was challenging and fun at the same time but the most important thing is that the teams of both parties worked well together and achieved transcendent results!