Pretty Huge Obstacles Brand Identity Design Share: Gohan Strategy Score Case study score 5.0 Date Published 14 August 2019 Reading Time 2-Minute Read Designing a brand identity for Asia’s largest indoor obstacle facility. Read Client Review Description Pretty Huge Obstacles is Asia’s first and largest multi-level obstacle sports facility located at the Civic Center, SM Aura Premier in BGC, Taguig. With over 2,000 sqm of dedicated recreation space, Pretty Huge Obstacles introduces a unique, non-mainstream approach to achieving and maintaining an active lifestyle by way of obstacle racing. Designated by the Philippine Olympic Committee (POC) as the official training facility for national athletes, Pretty Huge Obstacles is fitted out with state-of-the-art, Olympic-standard obstacles and equipment. The Work Gohan was there from the beginning. We started with a two-day intense discovery session and workshop, in which we looked at the company’s values and target audiences. After finalizing the game plan we discussed ideas for a name and created “Pretty Huge Obstacles”. Once the logo had been created, we developed the whole identity and brand book which took about seven months. Results The full inbound strategy and concept branding have worked very well for Pretty Huge Obstacles! As of August 2019, we ranked the SEO of our page to appear as 2nd in industry google search results and drove a daily engagement of 1000pp ++ We became the number one content marketer in the obstacle fitness industry in the Philippines and shared tens of downloadable e-books for people to educate or train at home. From normal lead generation all the way to event campaigns that are targeted to corporate organizations, we successfully boosted the sales of Pretty Huge Obstacles over 400% in the second quarter and it’s expected to grow even bigger in the next one. Introducing this new sport to the Philippines was challenging and fun at the same time but the most important thing is that the teams of both parties worked well together and achieved transcendent results! Related Case Studies "Awaiting client review" Brand Positioning & Identity Design for Health Brand "Awaiting client review" Cashify – Company Naming, Brand Identity Design & Website Design Change cookie settings Close GDPR Cookie Settings Privacy Overview Strictly Necessary Cookies 3rd Party Cookies Cookie Policy Privacy Overview This website uses cookies so we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping our team understand which sections of the website you find the most interesting and useful. You can change your cookie preferences by navigating the tabs on the right-hand side. Note: The 3rd party cookie for Google Analytics cannot be turned off, as the data collected is entirely anonymous and used for internal performance tracking. Strictly Necessary Cookies Strictly Necessary Cookies should be enabled at all times so we can save your preferences for cookie settings. If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again. Enable or Disable Cookies 3rd Party Cookies This website uses Google Analytics to collect anonymous information such as the number of visitors to the site and the most popular pages. Disabling 3rd party cookies will not disable Google Analytics, as this data is anonymized and only used for internal recording and performance tracking. Additionally, we use various cookies such as Facebook pixel for ad serving, FreshChat for chat support, Hotjar for optimizing user experience, and others, which will be turned off by disabling 3rd party cookies. Keeping 3rd party cookies enabled helps us improve our website and service. Enable or Disable Cookies Please enable Strictly Necessary Cookies first so that we can save your preferences! Cookie Policy More information about our Cookie Policy