Printrove’s B2B Organic Growth Story

Overview and Challenges

Printrove always had a great product team. However, it also found it challenging to make it easy for its customers to do business. Its old approach was not working as Printrove is a SaaS company that also manufactures its products. It was a complex business situation considering the lack of strategy and the processes they were using for their customers.

Printrove is a dropshipping software platform for the on-demand printing of products for artists and entrepreneurs as e-commerce sellers. One can launch and run a custom merchandise brand with a series of product ranges and unique designs.

Its audience, the e-commerce industry in India, faces multiple challenges like the cost to a company, taxes, fulfillment, customer support, and managing returns. Printrove’s role was supposed to help e-commerce companies with its dropshipping solutions and make them successful. But there were some challenges the company was facing, such as an old-school website that didn’t attract the right prospects, low weekly signups, and a bad pricing strategy

When Printrove introduced the situation to us, the problem statements were superficial, whatever was visible from the surface. This forced us to dig deep.

Our Solution – The Strategy and Work

We helped this B2B dropshipping brand relaunch its online presence through its fresh and modern website and nailed it. It happened by successfully tapping into the untouched platforms and involved the in-house non-marketing team in the process.

We built a clean and light B2B website in terms of design, flow, and content and established the company’s in-bound marketing from scratch. It not only included the prospects new to Printrove’s solution, but also its customers so that they have a strong onboarding experience.

A complete marketing message makeover, easy website navigation to increase signups, B2B marketing setup with inbound, CRM, integration hacking, and building the resources and knowledge base for the company’s customers and prospects – all of these factors contributed towards a dramatic business outcome.

This was not a one-day job or even a one-month job. Over months and months, with subtle modifications, the copany’s website grew with a proper structure and optimization.

After a year into the inbound phase, we did a thorough content audit of each and every piece of content that was ever created to find opportunities for growth, and then planned the next steps.

Printrove’s approach throughout the website and channels became all about educating its prospects and customers. A very well-structured automated lead nurturing system, email marketing, enterprise sales enablement, and niche resources development were a part of the B2B marketing process.

Outcomes and Results

From 1,000 to 15,000 sessions per month with a $0 ad budget and a massive 300% increase in lead generation.

Behind a successful marketing campaign that ultimately brings revenue, there must be a great sales team. Printrove’s team delivered more than expected and we made it together. Previously they were getting 3-5 leads in a week, and now they are able to get 5-10 leads every day. That’s the power of inbound. If you have patience, and commitment to stick to one path keeping space for experiments, inbound is for your business.

Conclusion

This is a marvelous example of how B2B inbound marketing and an engagement-ready website work.

Rome was definitely not built in a day. It took them time and effort consistently without a break to reach this. This dedication and commitment got them great search rankings, favoritism among their customers, and loyalty to their brand.