Rani Juice Augmented Reality App Share: Appetite Creative Score Awaiting client review n/a Date Published 20 August 2020 Reading Time 2-Minute Read An augmented reality app that used image recognition to identify the four flavours on offer. Challenge Acquired as recently as 2014, Coca Cola asked Appetite Creative to create a competition to engage their young audience. At the same time, they wanted their customers, as well as potential new customers, to know that Rani has real fruit pieces, higher juice content, reduced sugar and real fruit flavour. Offering the prize of tickets to a football match, we needed to create something in both Arabic and English that would run throughout the middle east. Solution Our team developed an augmented reality app that used image recognition to identify the four flavours on offer. We wanted to drive purchases through challenges. We gave the app a great modern design and helped our client by collecting the right information through it. This way, we were able to offer the prize and the experience to the user, and data such as location and peak selling times to the client. Results We achieved an average session length of over four minutes. Data such as location and peak hours of use, all broken down into fine details and stored in a clean and easy to use database. Fully compliant with GDPR, 120% of entry goals have been achieved with almost all users going through to the end of the game. Find out more about Appetite Creative on https://www.appetitecreative.com/ and check out our services on https://www.appetitecreative.com/services/ We are here to help. Jenny Stanley