Ryozan Park Brand Communication & Digital Strategy Share: An-yal Score Awaiting client review n/a Date Published 13 March 2020 Reading Time 1-Minute Read Brand activations including social ads, unique content production, social media management and visual branding. About the Project An-yal executed a strategy to drive significant consumer awareness of the Ryozan Park Preschool, share offices and integrated facilities. Activations included digital advertising & marketing, production of unique content, along with social media communication functioning as the main method of storytelling for the Ryozan Park brand, community, and voice. Solution Based on consumer research, market data and insights, An-yal created multiple audience personas with specific messaging developed for each identified audience segmentation. An-yal also created a unique brand identity for Ryozan Park Preschool which comprised logo animation, visual branding elements, social media voice, and original music and sound composition. This successfully amounted to a distinctive brand image that is instantly recognizable and in line the brand’s DNA. All Activations: • Brand strategy & development • Digital + integrated marketing & promotion strategy • Brand voice & visual messaging development • Social media marketing & management • Content development & production for social and digital advertising • Media planning & budget management • Advertising campaign strategy & campaign execution