Social Media Ads (PPC) for a Fashion Consultant

Big Field Digital
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Big Field Digital set up and implemented Facebook & Instagram Ads for a fashion consultant (Africa Fashion Guide), monitoring and reporting over time.

Project Brief

Jacqueline Shaw is the founding Director of Africa Fashion Guide (AFG), a social enterprise and sourcing agency. Being the author of the coffee table book FASHION AFRICA and a professional Fashion Designer, she worked and made designs for various fashion companies like PUMA, Russell Athletic, FILA, C&A in Germany, Kingsheen in Turkey and Babylon Princess (Talent in Shanghai) China, to name a few.

She established Africa Fashion Guide with the objective of promoting African fashion as well as creating links between African fashion businesses and the UK, EU fashion retail and consumer markets.

The Task at Hand

After working with freelance Ad managers for quite a while, She was displeased with the poor management and feedback mechanism she experienced with them and needed a professional digital agency to be responsible for handling her Ads, so she contacted us at Big Field Digital. 

How We Helped

We started by creating a feedback mechanism (Whatsapp group) to ensure constant communication with her, then created a custom audience target to address everyone who engaged with contents on her social media (Instagram and Facebook) pages and websites. We tested various ad copy and landing pages to see which brought about the most conversion while we retargeted recent ads that greatly converted audiences. She also received reports and reviews from us on a monthly basis.

Project Results

The contract began in April 2019 as Big Field Digital successfully created more ads for her webinars, social media channels, call bookings and fashion conference. While we still used her previous ad budget, her reach increased by 112.90%, with an increase of 42.91% in Click-Through-Rate (CTR) and her website lead went up by 28000.00% at the end of the first month.

Currently, we have created a total of 17 ads which have generated over 160,000 impressions, 120,000 reach, 1.3% CTR with over 1500 conversions, and an average of 30% conversion rate. So far, her project is an exciting experience; since she is impressed with what we do, we continue to handle her online ads.

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