Solsta Website Refresh Share: Ballyhoo Score Awaiting client review n/a Date Published 6 November 2023 Reading Time 4-Minute Read A rebranded website for Solsta, previously Solid State Supplies, with a new logo and brand elements We refreshed Solsta’s website in line with their new branding, as well as giving the homepage an updated design to increase industry presence and conversions. Project Overview Originally Solid State Supplies, Solsta was undergoing a rebrand, meaning their website had to be updated to be in-line with the new logo, colors and brand elements, such as iconography and font combinations. In addition to updating the website with new brand elements, we also updated the home page design to be more modern and timeless, removing little-used features and adding a new Featured Highlights section, powered by a custom-built WordPress block. Who is Solsta? Solsta is a distributor of semiconductors and related components and modules with a keen, in-depth understanding of the products that they sell. They pride themselves on the quality that they provide, offering outstanding levels of commercial and technical support to their customers. Solsta is part of the Solid State Group. Project Brief Solsta had undergone a brand refresh – complete with a new name, logo and color palette. While the website had to be updated to reflect these changes, it was the perfect opportunity to update the design of the site with more contemporary touches as well. Solsta provided full brand guidelines and logo assets following their branding exercise, giving us free rein to propose a refreshed website design while retaining the core structure and functionality of the existing website. Our Proposal Collaborating with the client, we proposed: website updated with logo and colors home page updated with new hero image, sliders and image shapes new footer design in line with industry best practices universal styling to be updated with branding, for consistency throughout all pages and posts. Rebrand Colors The obvious change that we needed to make to the website was to replace all outdated logos with the new logo, and update the color palette. The previous red shades were replaced with vibrant pink and purple – perfect for CTAs and sections to draw user attention. Special attention was given to accessibility, ensuring that all color combinations achieved acceptable contrast levels for visually impaired users. Shapes A leaf shape (a round diagonal corner rectangle) is now a prominent feature of the new Solsta branding, and as such we have incorporated this throughout the website, particularly through images. For example, the new hero image on the home page is now a leaf shape, rather than a traditional rectangle, which has helped to assert the branding. Contact Pop-Up The original website had a sidebar, where users could complete a form to contact the company. However, the sidebar was a little outdated, and we therefore decided to replace this with a pop-up. This not only freed up valuable screen real-estate but allowed users to focus on the task at hand when they decide to make contact. Users can now easily complete a form if they wish to contact the brand, or alternatively they can click the cross icon to remove the pop-up from view. Not only does this help with user experience, but also increases conversions as it encourages users to make contact without distraction. Distributor Slider A slider showing all the brands for which Solsta is an official franchised distributor was improved. The slider now automatically moves after a specified amount of time rather than relying on user interaction (however, users can still click-and-drag or use arrows to move through the slider if they wish). This showcases Solsta’s experience and reputation within their industry. Document Repository We incorporated a new custom-developed area of the site where Solsta staff can now upload Product Change Notices and End of Life Notices for products they stock. A simple interface makes this easy to maintain for admins while a search feature for customers lets them quickly find notices that may impact them. Footer The website footer has had a major upgrade. Originally, the footer was small, with basic links to point users to various points of the website. This has now been fully redesigned, as a spacious three-column section, showing the logo and main points of contact, along with useful links. The website footer also now incorporates the company’s newsletter subscription feature, allowing users to convert and sign up for more information. How We Can Help For more information or to discuss your own project requirements, please get in touch.