The Application of the Hybrid Model to a Major Brand on Amazon: Brandt Share: Bizon Score Awaiting client review n/a Date Published 4 August 2020 Reading Time 2-Minute Read Brandt used Bizon’s services to distribute some of its products on Amazon. Well established on the physical distribution channels, Brandt was present on Amazon as Vendor: Amazon was their only interlocutor. The Challenge The brand wanted to open up to a hybrid mode of operation, in Vendor on certain references, in Seller for others. Brandt called on Bizon to be as profitable as possible in Seller and to benefit from the advantages of two models. What We Did First tested on a few product references, Bizon ended up managing a part of Brandt Seller catalog. Integration of product references. Redesign and optimization of product pages. Branding advice on Amazon. AMS: setting up paid visibility campaigns. Daily management of accounts (stocks, shipments, forecasts). Generation of reports and recommendations (catalogs, files, content, promotions) Key Results 20 references have been integrated and optimized by the agency. These references were the scene of 3 visibility campaigns, which generated hundreds of thousands of impressions and traffic to Brandt products. ACOS is a performance indicator for Amazon Sponsored Products Ads/campaigns. There is no such thing as a “good” ACOS, it all depends on the brand’s objectives: its value here is such that it allows Brandt to increase the profitability of its products while also boosting their visibility. 1 AMS campaigns carried out 500K + impressions generated 1.3K + clicks generated 272% ROI