TIBCO – Building Brand Presence in Asia Pacific

Fifth Ring Pte Ltd
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Helped TIBCO raise their profile in the region by articulating their business strategy and announcing the launch of their new offerings across SEA.

Background

Fifth Ring was tasked by TIBCO raise their profile in the region by articulating their business strategy and announcing the launch of their new product offerings across Southeast Asia.

This was the first time TIBCO conducted media outreach in the region.

Approach

Leveraged key topics such as “Fast Data”, communicating them through a mix of press briefings, news releases, interviews and byline articles to engage media and stakeholders.

Organised events to ensure a more immersive experience for stakeholders. These included:

  • Media meetings for Kevin Pool, TIBCO Asia Chief Technology Officer, in Singapore and Thailand
  • A lead generation/thought leadership event in Vietnam, a first for TIBCO
  • Media trip to San Francisco to attend annual conference TIBCO NOW

Results

  • Achieved a total of 91 pieces of media coverage across Southeast Asia.
  • Hit 100% of key messages for all media stories.