Total Wine & More: Behind the Wine

London : Los Angeles
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A comprehensive content series bringing to life the people behind some of California’s best wines.

Total Wine & More wanted to find a way to showcase their wine producers in Napa and engage a whole new generation of wine drinkers.

LO:LA created a “Behind The Wine” series (40 videos in total), capturing film-like content that showcased the beautiful landscapes of the vineyards, gave a peek into the winemaking process, and really connected customers to the people behind the wines- their stories, their passion, their commitment.