Von D Shoes Agency Of Record Share: Good Kids Score Awaiting client review n/a Date Published 14 July 2022 Reading Time 1-Minute Read Von D Shoes is a luxe shoe brand made using only 100% vegan materials, designed by celebrity entrepreneur Kat Von D. Challenge Grow brand sales Provide deeper consumer connection Attract new customers Develop omnichannel approach Goal 1: Acquire a deeper understanding of the audience’s needs Goal 2: Chart a roadmap for the future Goal 3: Build a cohesive communications strategy Goal 4: Increase traffic, and revenue across all channels Solution Phase 1 Customer profiling Market research Brand auditing Phase 2 Brand strategy E-commerce strategy Operational strategy Phase 3 Creative direction Photography Motion design & graphics Phase 4 Email marketing Social media marketing Media buying Organic pr Impact Social ⇧222% in Instagram reach ⇧8k% in Facebook reach ⇧3k% in engagement ⇧150k new followers 40k average reel views 1.5k average post likes 50 average post comments 65 average post shares Paid Social 12.3m in paid reach 6.7m in paid impressions 8.2 blended ROAS Email Marketing 21.5% sign up rate 33% average open rate 55% of revenue generated Operations ⇧52% In total sales ⇧34% in online sessions ⇧25% in returning customers ⇧22% in total orders Behance Website