Moda Afrik Website Design Project Share: Techinnover Score Awaiting client review n/a Date Published 1 August 2019 Reading Time 2-Minute Read The fashion and retail brand Moda Afrik needed a website redesign to showcase its unique products and increase brand awareness. Read Client Review About the Client Moda Afrik is a fashion and retail brand based in Nigeria. They are a fast-rising male fashion brand who specialise in making ready-to-wear African kaftans for men. The Problem Moda Afrik was taking on the herculean task of introducing a relatively fresh product category into the African men’s fashion industry. The new category is ready-to-wear male Kaftan outfits which are traditionally only made bespoke and on request. But to successfully commandeer this major cultural shift in how African men buy Kaftans, they needed an online presence that made a statement, yet maintained simplicity and elegance which embodies the Moda Afrik brand. In addition, Moda Afrik had set new ambitions, which included higher sales targets launching in new markets and exploring new marketing strategies. Expected Outcome The client expected to engage an agency that could clearly interpret their challenges and communicate their value propositions using clean and modern design guidelines. Website performance was also critical for the client, Moda Afrik needed an e-commerce website that was fast loading, easy to use, and has an overall great user experience. Solution Our team took a closer look at the existing website and recommended a complete redesign using a custom Woocommerce template and WordPress CMS to aid an easy handover to the Moda Afrik digital team. These are the steps we took to provide the solution: Wireframing & idea generation UI & UX design Integrating custom design into WordPress CMS Implementing additional features into Woocommerce Cross-platform and device testing Image optimization Email marketing integrations Social media integrations At Techinnover, we use the Agile approach in web application development so the project was broken down into 2-week sprints and the client was kept in the loop throughout the development process. Results The client was impressed and satisfied with the new improved look and feel of the website. We received early feedback on improved user experience and functionality. The client can now receive payment directly from customers via the new website. There was an increase in leads. There was an increase in customer retention leveraging email capture integrated on the new website. Other long term benefits our client will enjoy as a result of our solution include an increase in brand recognition and sales. Related Case Studies "Awaiting client review" Brand Design & Website Design for a Surgeon in Sydney "Awaiting client review" Hospitality Website Website Re-Design Change cookie settings Close GDPR Cookie Settings Privacy Overview Strictly Necessary Cookies 3rd Party Cookies Cookie Policy Privacy Overview This website uses cookies so we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping our team understand which sections of the website you find the most interesting and useful. You can change your cookie preferences by navigating the tabs on the right-hand side. Note: The 3rd party cookie for Google Analytics cannot be turned off, as the data collected is entirely anonymous and used for internal performance tracking. Strictly Necessary Cookies Strictly Necessary Cookies should be enabled at all times so we can save your preferences for cookie settings. If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again. Enable or Disable Cookies 3rd Party Cookies This website uses Google Analytics to collect anonymous information such as the number of visitors to the site and the most popular pages. Disabling 3rd party cookies will not disable Google Analytics, as this data is anonymized and only used for internal recording and performance tracking. Additionally, we use various cookies such as Facebook pixel for ad serving, FreshChat for chat support, Hotjar for optimizing user experience, and others, which will be turned off by disabling 3rd party cookies. Keeping 3rd party cookies enabled helps us improve our website and service. Enable or Disable Cookies Please enable Strictly Necessary Cookies first so that we can save your preferences! Cookie Policy More information about our Cookie Policy