Douglas Perfumery Share: Red Brick Score Awaiting client review n/a Date Published 3 February 2022 Reading Time 1-Minute Read Red Brick is working with Douglas in the field of Search Engine Optimization (SEO). About the client Douglas was founded back in 1821, and to this day it has expanded its stores to 19 European countries where it offers a wide range of cosmetic products from world-famous brands. Since 2008, Douglas perfumeries are also present in Croatia, and in addition to physical stores, a rich offer is available through their modern webshop. Our work Red Brick began working with Douglas in the field of Search Engine Optimization (SEO). Given the growing competition in the world of beauty and cosmetics, the goal of this project is to achieve a better ranking on the Google search engine and organically increase traffic to the webshop. In collaboration with the office in Germany, the Red Brick team works on a daily basis to research keywords and optimize the webshop’s metadata. Our team of copywriters writes creative SEO content for products, brands and categories with the aim of providing additional information and advice to customers, as well as increasing the webshop’s position on search engines. We also have the role of a consultant in defining various SEO strategies.