Eco Boating Movement Creates An Epic Splash

The Mission

La Bella Verde has a fleet of 8, zero emissions, solar-powered boats in Ibiza and came to us for a strategy to grow the business and increase bookings year on year, without sizeable spend for brand building media like TV.

The Outcome

We created a plan which leveraged their pioneering green sailing story to build the brand and amplify their narrative. We secured international press coverage by jumping on the super topical conversation around sustainability. We delivered a carefully crafted social media content schedule that engaged new and current fans.

The Impact

The renewed focus on driving awareness of the brand through an integrated marketing campaign leveraging earned and paid media resulted in a 30% increase in sales, an average lead to conversion of 50%. Year on year increase in social engagement peaked at 900%. La Bella Verde is now expanding into Australia and Brazil.

The Services

Brand & marketing strategy, social media content production, web project management, email marketing, paid and organic digital campaigns, graphic design, PR.

The Fame

Premium publications took note from Lonely Planet to the Telegraph, The Guardian, Euro News, Mix Mag and a 6 page feature in EasyJet Magazine. A particular high being the TV and digital coverage in the BBC documentary Ibiza: One season too Many.

Award Winners

Barcelona International Boat Show 2019 – BEST STARTUP

Palma Boat Show 2019 – Award for most innovative design by Institut d’Innovació Empresarial de les Illes Balears IDI.

Statistics

+155% Instagram followers
+655% Instagram engagement
+126% Facebook followers
+900% Facebook engagement