Kranus: Brand Identity Share: Embacy Score Awaiting client review n/a Date Published 3 August 2022 Reading Time 1-Minute Read Branding for Kranus Health, a German medtech startup that rethinks male healthcare comprehensively Branding for Kranus Health, a German medtech startup that rethinks male healthcare comprehensively and improves treatment within the healthcare system for patients and doctors. Kranus employs a step-by-step approach to men’s health. One of Kranus’ sub-brands is Kranus Edera, the app on prescription to treat erection problems. Our goal was to create a visual language for the umbrella brand. And we came up with a solution – the color system for different sub-brands. The style is built on minimalist blocks, which symbolise the stages of treatment. The cohesion of these blocks and the development in the style symbolises medical sterility, the text enclosed in the blocks – evidence, expertise and stability of the methods. Photo style plays a significant role in branding, it should create the feeling that people from the photos are not Alain Delons, but men just like any other user of the app.