Nordson K.K.: Helping a Company Celebrate a Milestone Anniversary Share: Custom Media K.K. Score Awaiting client review n/a Date Published 11 March 2020 Reading Time 2-Minute Read Helping a company celebrate a milestone anniversary with a logo, booklet, and video. About the Project Nordson K.K. is the Japanese subsidiary of Nordson Corporation, a company that manufactures a wide variety of precision dispensing equipment for consumer and industrial adhesives, sealants, and coatings. Nordson K.K. was celebrating its 50th anniversary in 2019, and they came to Custom Media looking to create a special logo, develop a 50th-anniversary booklet, and produce a video that would tell the history of Nordson K.K. Our Approach Before we began working on the three projects, we consulted extensively with Nordson in order to gain a strong sense of the company’s style, values, and needs. We recognized the importance of the company’s history and long history in creating precision products and made sure to highlight these qualities in all of the deliverables that we created for them. Solution For the 50th anniversary logo, we created a design that incorporated the concepts of growth and forward-thinking, two characteristics that are of paramount importance to Nordson. The company used this special logo in a number of different applications. Custom Media also published a 40-page, slickly designed booklet for Nordson, which looked back at the company’s history, shared messages from executives and company employees across many divisions, and explored Nordson’s various product lines. Finally, Custom Media produced a 50th-anniversary video that highlighted the history of the company, illustrated its core values, and set out the company’s vision for the future.