Recupero – a New Visual Identity

Gauss Development
Gauss Development
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Rebuilding a brand – the challenges and requirements of revamping Recupero’s visual identity and website.

About Recupero

The company Recupero is a long-term partner of Gauss, which brings together a team of professional and creative individuals who provide reliable, business-oriented, and highly efficient services and solutions in the field of financial operations. Its operations are related to accounting and consulting, as well as services in the field of EU funds. Since 2014, they have provided services for the public and private sectors and have worked on the preparation and implementation of EU projects, as well as other strategic planning projects. They have provide their clients with stable growth and long-term solutions for progress and support while creating long-term partnerships and quality solutions for further business.

Rebuliding a Brand

As time went on, Recupero became aware that its current visual identity and website were in need of a refresh. That’s where Gauss stepped in. The primary challenge that the team faced was to effectively condense all crucial information into a single, easy-to-navigate location. Through a comprehensive web redesign, the end result was a visually appealing and user-friendly website that clearly conveyed all necessary information to the user.

Revolutionizing Recovery

In 2022, the Recupero team launched a major overhaul of their web presence with the implementation of the Gauss Box CMS platform. The rebranding effort included a complete redesign of the website’s aesthetic, featuring updated colors, typography, and a refreshed logo. These changes were not just superficial, however, as they represented a larger shift in the company’s approach to online engagement with its clients.

The new Recupero website was designed to be not just visually striking, but also user-friendly and intuitive. Navigation was streamlined to make it easier for visitors to find the information they need, while new features such as the addition of a blog section and the integration of social media feeds helped to deepen engagement and foster a sense of community. Perhaps most importantly, the new Recupero website was built with a focus on accessibility. The website was designed to be fully compliant with the latest web accessibility standards, ensuring that people with disabilities could easily access and use the site.

The results of the redesign have been overwhelmingly positive. Since its launch, the new Recupero web has seen a significant increase in traffic and engagement, with visitors spending more time on the site and exploring more pages. This has translated into a boost in lead generation and conversions, demonstrating the impact that a well-designed website can have on a business’s bottom line.

Unifying the Brand

As Recupero uses a wide range of printed materials in its operations, it was crucial that the new design be easily translated across different types of media, while still remaining true to the company’s brand. This was made possible by using the same typography (Work Sans) for all types of media. This typeface is clean, modern and easy to read, making it the perfect choice for a variety of applications. To conclude, the results of this customization effort were highly successful.