Recupero – a New Visual Identity Share: Gauss Development Score Case study score 5.0 Date Published 25 January 2023 Reading Time 3-Minute Read Rebuilding a brand – the challenges and requirements of revamping Recupero’s visual identity and website. Read Client Review About Recupero The company Recupero is a long-term partner of Gauss, which brings together a team of professional and creative individuals who provide reliable, business-oriented, and highly efficient services and solutions in the field of financial operations. Its operations are related to accounting and consulting, as well as services in the field of EU funds. Since 2014, they have provided services for the public and private sectors and have worked on the preparation and implementation of EU projects, as well as other strategic planning projects. They have provide their clients with stable growth and long-term solutions for progress and support while creating long-term partnerships and quality solutions for further business. Rebuliding a Brand As time went on, Recupero became aware that its current visual identity and website were in need of a refresh. That’s where Gauss stepped in. The primary challenge that the team faced was to effectively condense all crucial information into a single, easy-to-navigate location. Through a comprehensive web redesign, the end result was a visually appealing and user-friendly website that clearly conveyed all necessary information to the user. Revolutionizing Recovery In 2022, the Recupero team launched a major overhaul of their web presence with the implementation of the Gauss Box CMS platform. The rebranding effort included a complete redesign of the website’s aesthetic, featuring updated colors, typography, and a refreshed logo. These changes were not just superficial, however, as they represented a larger shift in the company’s approach to online engagement with its clients. The new Recupero website was designed to be not just visually striking, but also user-friendly and intuitive. Navigation was streamlined to make it easier for visitors to find the information they need, while new features such as the addition of a blog section and the integration of social media feeds helped to deepen engagement and foster a sense of community. Perhaps most importantly, the new Recupero website was built with a focus on accessibility. The website was designed to be fully compliant with the latest web accessibility standards, ensuring that people with disabilities could easily access and use the site. The results of the redesign have been overwhelmingly positive. Since its launch, the new Recupero web has seen a significant increase in traffic and engagement, with visitors spending more time on the site and exploring more pages. This has translated into a boost in lead generation and conversions, demonstrating the impact that a well-designed website can have on a business’s bottom line. Unifying the Brand As Recupero uses a wide range of printed materials in its operations, it was crucial that the new design be easily translated across different types of media, while still remaining true to the company’s brand. This was made possible by using the same typography (Work Sans) for all types of media. This typeface is clean, modern and easy to read, making it the perfect choice for a variety of applications. To conclude, the results of this customization effort were highly successful. Related Case Studies "Awaiting client review" Designing a Web Page and Visual Identity for Annona Pro "Opening our long awaited site was a positive shock - …" Creating a Visual Identity for Stanova Change cookie settings Close GDPR Cookie Settings Privacy Overview Strictly Necessary Cookies 3rd Party Cookies Cookie Policy Privacy Overview This website uses cookies so we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping our team understand which sections of the website you find the most interesting and useful. You can change your cookie preferences by navigating the tabs on the right-hand side. Note: The 3rd party cookie for Google Analytics cannot be turned off, as the data collected is entirely anonymous and used for internal performance tracking. Strictly Necessary Cookies Strictly Necessary Cookies should be enabled at all times so we can save your preferences for cookie settings. If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again. Enable or Disable Cookies 3rd Party Cookies This website uses Google Analytics to collect anonymous information such as the number of visitors to the site and the most popular pages. Disabling 3rd party cookies will not disable Google Analytics, as this data is anonymized and only used for internal recording and performance tracking. Additionally, we use various cookies such as Facebook pixel for ad serving, FreshChat for chat support, Hotjar for optimizing user experience, and others, which will be turned off by disabling 3rd party cookies. Keeping 3rd party cookies enabled helps us improve our website and service. Enable or Disable Cookies Please enable Strictly Necessary Cookies first so that we can save your preferences! Cookie Policy More information about our Cookie Policy