Revlon Mascara Day Influencer Campaign Share: Carusele Score Awaiting client review n/a Date Published 13 July 2018 Reading Time 1-Minute Read Influencers worked to drive in-store traffic and encourage sales of multiple Revlon Mascara products on and around National Mascara Day. GOAL Drive in-store traffic and encourage sales of multiple Revlon Mascara products on and around National Mascara Day with the incentive of a BOGO 50% of deal. STRATEGY Influencers embraced the concept of Mascara Cocktailing (layering multiple mascaras, each with different functions) to encourage the purchase of multiple SKUs at Walgreens, while celebrating the upcoming Mascara Day. They posted original content on blogs, Instagram, and other social channels, all with the call-to-action for followers to head into their nearest Walgreens and pick-up a variety of mascaras to create their own, unique mixology look. RESULTS
""I have never seen a team so effective and synchronized …" Digital and Influencer Marketing Campaign for E-Commerce