TomTom Web Application Share: Calibre Score Awaiting client review n/a Date Published 1 April 2020 Reading Time 1-Minute Read TomTom is recognised and trusted to provide real time traffic information. About the Project To support their campaign TomTom’s agency, C&M, called upon us to create a custom web application that would populate Google maps each time someone tweeted where they were in a traffic jam and where they wanted to #BreakFree. This would help provide useful, real-time information for other drivers through one of the most popular social forums in the world. Result #BreakFree was a monumental success across the web. The campaign even included online video sketches of celebrities stuck in traffic jams from the likes of John Cleese, Sky Sports’ Chris Kamara and Radio 1’s DJ Scott Mills. Drivers were encouraged to take part and post their ‘caraoke’ videos on Facebook and Twitter to win big prizes. The overall campaign generated millions of online brand mentions and we were thrilled to be part of its success.